B2B Sales Automation in Pune, India

An outbound sales engine that runs itself.

Vara Tech finds your best-fit buyers, builds your Zoho CRM, and sends hyper-personalized outreach every week. You do not buy a tool and learn it. We run the whole engine for you, and report on what it brings in.

Book a strategy call See how it works

Outbound we run for B2B teams

IndiaoraPurpleboxHub-FlxWayTernLuminova IndiaoraPurpleboxHub-FlxWayTernLuminova

What we run for you

One engine, built around how B2B actually sells.

Not a dashboard you operate. A complete outbound system we build, run, and govern for you, from first list to booked call.

Find the buyers worth your time.

We define a precise ICP, source verified accounts and contacts (with phone numbers, not stale guesses) so your effort goes where deals actually come from.

A sharp ICP built around real buying signals.
Verified contacts across more than one channel.
Ownership of entire data is with you.

Account targeting212 matched

Modular furniture brandDesign and build, Pune

94%

Architecture studioCommercial interiors, MMR

88%

Fit-out contractorRetail, West India

81%

Design-led developerHospitality, Pan-India

76%

Outreach written for one person at a time.

Every email is hyper-personalized and under 80 words, built from what the buyer actually cares about, tied to what you sell. The kind that gets read, and answered.

AI-drafted from real research, never templates.
An observation, a tension, a reason to reply.
Sent at volume, every single week.

Personalized draft78 words

To: Head of Projects, modular furniture brand

Your retail fit-out turnaround

Saw your team delivered the Koregaon Park store in under six weeks, rare in retail interiors. Most brands we work with hit a wall when architect referrals slow down. We build the outbound that keeps those project enquiries coming, without adding headcount. Worth a short call?

A Zoho CRM that is actually alive.

We build and wire your CRM around your real sales process, then track every open, click and reply, so nothing sits in a contact graveyard and you always know what to do next.

Zoho built around how your team sells.
Engagement tracked and synced automatically.
Clean pipeline stages, no leads slipping away.

Pipeline and engagementthis week

Contacted

Procurement, Indiaora

Founder, WayTern

Replied

Architect, Hub-Flx

Call booked

Head of Projects

Governed like clockwork.

A weekly cadence keeps data clean, follow-ups on time, and zero leads slipping through the cracks. You get honest reporting on what is working, every week, not every quarter.

A weekly review cadence and clear reporting.
Follow-ups tracked, nothing forgotten.
One source of truth your team can trust.

Weekly operating reviewMonday

New accounts sourced and scored Done

Outreach sent and logged in Zoho Done

Replies routed to your team Done

Follow-ups scheduled for the week Queued

Report shared with the founder Queued

The shift

From referral-dependent to a pipeline you own.

Most B2B teams sit on the left. We move you to the right, a system that does not depend on luck or who you know.

Stage 1

Referrals only

Growth depends on who you know and who remembers you.

Stage 2

Ad-hoc outreach

The odd blast to a bought list. Mostly ignored.

Stage 3

Systematic outbound

Researched targeting and personalized sending, weekly.

With Vara Tech

A self-running engine

Built, run and governed for you.

Build it in-house

With Vara Tech

Setup

Months of hiring and tooling

Live in a couple of weeks

Who runs it

You manage another function

We run it from end to end

Personalization

Generic templates at best

Every email researched, under 80 words

Reporting

You find out next quarter

Honest numbers every week

Cost

Salaries, tools and ramp-up

One predictable engagement

Results

Proof, not promises.

100K+

Outreach emails analyzed

30+

B2B clients served

Words per email, all personalized

100%

Done for you, start to finish

Case study, Purplebox

Putting a modular-furniture brand in front of the right architects.

We built an ICP of design and architecture decision-makers, sourced verified contacts, and ran a hyper-personalized outreach sprint. Every email was tied to the recipient's recent projects, not a generic pitch.

15+qualified conversations

5+%reply rate

"They did not hand us a tool and walk away. Vara Tech ran our outbound like it was their own company, and the right conversations started showing up."

Suhail KanchwalaDirector

How it works

From kickoff to booked calls, in weeks.

Step one

We map your buyer

Together we lock your ICP, build a verified target list, and agree the angles that will land.

Step two

We build your engine

Zoho CRM, automation and tracking, wired end to end and ready to send.

Step three

We run outreach

Hyper-personalized emails go out every week, each one written for the person receiving it.

Step four

You make calls with qualified Leads

Qualified conversations land on your calendar. You sell. We govern the pipeline and report.

Parthiban Vijayaraghavan, Founder

Why Vara Tech

Built by an Executer, not a software vendor.

Vara Tech is led by a founder with 25 years across finance, sales, marketing, HR and operations. We have sat in the seat you are in, which is why we run outbound like owners, not like a tool you have to babysit.

We are based in Pune and rooted in a manufacturing family legacy. B.M. Engineering Works marks its centenary in 2026. That heritage shows up as discipline: clean data, honest reporting, and follow-through.

"We treat your pipeline like it is our own, because that is the only way it works."

Questions

Straight answers

What exactly does Vara Tech do?

We act as your embedded sales engine. We define your best-fit buyers, source verified contacts, set up your Zoho CRM, and run hyper-personalized outreach every week, so qualified conversations land on your calendar without you building an in-house team.

Are you an agency or a software product?

We are a done-for-you sales-operations partner. We use AI and automation under the hood, but you do not buy a tool and figure it out. We run the engine for you and report on results.

Which CRM do you work with?

Zoho CRM is our primary platform. We set it up, wire in automation and engagement tracking, and tailor it to how your team actually sells.

How soon can we start seeing conversations?

Setup usually takes a couple of weeks to map your ICP and build the engine. Once outreach goes live, replies and qualified conversations build from the first sending cycles.

Do you work with companies outside India?

Yes. We are based in Pune, India, and have run outbound for clients targeting international markets across several verticals.

What do we need ready before starting?

Clarity on what you sell and to whom, and at least one person on your side to take the qualified calls we book. We handle the rest.

Get started

Ready to build a pipeline you actually own?

Book a free strategy call. 30 minutes, no slides, no hard sell, just a clear read on whether outbound can work for your business.

Book a call on WhatsApp

+91 84848 57426

ayesha@vara-tech.com

Office

Pune, Maharashtra, India